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Company name
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Product name
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What problem we are trying to solve
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How we are solving it
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Why should you trust if vs our competitors
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List what it can already do
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List what we expect to be able to do
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Link to our bug tracker
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Subscribe to our mailing list
- Become an alpha tester
- Early access program
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Email to contact for any question
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A/B testing of the price
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Testimonials
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Full website
- Packages/Pricing/Plans
- Feature list
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On signing
- Send an email to a small survey
- Establish the price range people would be willing to pay
- Establish the type of model they’d be willing to accept
- Check what feature they’re the most interested in
- Check which feature they’d like to see in the future
- Send an email to a small survey
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Events tracking
- Seen sections of the landing page/
- Mouse movement/heatmap/session recording (viewport + mouse position)
TODO #
- Define the information you want to collect/know more about
Extracted from articles #
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Unique Selling Proposition
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Hero shot
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Benefits of your offering
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Social proof
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Call-To-Action (single conversion goal)
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The headline should inform the user what the product or service is all about
References #
http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/
https://blog.kissmetrics.com/beginners-guide-to-landing-pages/
https://blog.hubspot.com/marketing/landing-page-examples-list
http://thelandingpagecourse.com/landing-page-101-intro/
https://blog.crazyegg.com/2014/10/07/landing-page-essentials/
https://blog.crazyegg.com/2016/03/18/6-laws-of-landing-page-optimization/
https://www.codeinwp.com/blog/landing-page-basics-you-should-know/
https://www.weidert.com/whole_brain_marketing_blog/bid/206472/7-basic-landing-page-guidelines-that-make-or-break-conversions