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Generic landing page

Author
Tom Rochette
Table of Contents
  • Company name

  • Product name

  • What problem we are trying to solve

  • How we are solving it

  • Why should you trust if vs our competitors

  • List what it can already do

  • List what we expect to be able to do

  • Link to our bug tracker

  • Subscribe to our mailing list

    • Become an alpha tester
    • Early access program
  • Email to contact for any question

  • A/B testing of the price

  • Testimonials

  • Full website

    • Packages/Pricing/Plans
    • Feature list
  • On signing

    • Send an email to a small survey
      • Establish the price range people would be willing to pay
      • Establish the type of model they’d be willing to accept
      • Check what feature they’re the most interested in
      • Check which feature they’d like to see in the future
  • Events tracking

    • Seen sections of the landing page/
    • Mouse movement/heatmap/session recording (viewport + mouse position)

TODO
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  • Define the information you want to collect/know more about

Extracted from articles
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  • Unique Selling Proposition

  • Hero shot

  • Benefits of your offering

  • Social proof

  • Call-To-Action (single conversion goal)

  • The headline should inform the user what the product or service is all about

References
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